Luke Alexander's blog

“Fail Better” and personal mottos

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Saw a great quote today by a commenter over at Mark Watson’s blog by Samuel Beckett:

Ever tried. Ever failed. No matter. Try again. Fail again. Fail better

It’s from Westward Ho!, a play I’ve never seen, so apologies for having entirely divorced it from its context.  But as a standalone quote, it appeals.

I’m not much of a quote collector, but I like this one.  In an industry where we spend a lot of time defining, and then measuring, success – I like the idea of positive failure.  I can think of plenty of times where a statistical failure has become a massive success story.  And without insinuating that that is what Beckett was trying to say, I’m going to take advantage of his useful ambiguity to make him say it anyway.

Written by Luke

March 4th, 2010 at 3:26 pm

Posted in PR,Uncategorized,Words

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