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	<title>Luke Alexander&#039;s blog &#187; PR</title>
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	<description>Thoughts, reviews and comment from Luke Alexander</description>
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		<title>Old Spice</title>
		<link>http://www.lukealexander.co.uk/index.php/2010/07/14/old-spice/</link>
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		<pubDate>Wed, 14 Jul 2010 09:52:20 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
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		<guid isPermaLink="false">http://www.lukealexander.co.uk/?p=182</guid>
		<description><![CDATA[As 90% of the universe&#8217;s brands send their marketing departments to seminars on how to &#8220;use social media&#8221;, the others are making everyone else feel stupid by getting it spectacularly right first time. Whoever is behind Old Spice&#8217;s campaign deserves a medal, or at the very least a pay rise, for showing how to take [...]]]></description>
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		<title>&#8220;Fail Better&#8221; and personal mottos</title>
		<link>http://www.lukealexander.co.uk/index.php/2010/03/04/fail-better-and-personal-mottos/</link>
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		<pubDate>Thu, 04 Mar 2010 15:26:53 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[PR]]></category>
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		<guid isPermaLink="false">http://www.lukealexander.co.uk/?p=152</guid>
		<description><![CDATA[Saw a great quote today by a commenter over at Mark Watson&#8217;s blog by Samuel Beckett: Ever tried. Ever failed. No matter. Try again. Fail again. Fail better It&#8217;s from Westward Ho!, a play I&#8217;ve never seen, so apologies for having entirely divorced it from its context.  But as a standalone quote, it appeals. I&#8217;m [...]]]></description>
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