Luke Alexander's blog

Saw a great quote today by a commenter over at Mark Watson’s blog by Samuel Beckett:

Ever tried. Ever failed. No matter. Try again. Fail again. Fail better

It’s from Westward Ho!, a play I’ve never seen, so apologies for having entirely divorced it from its context.  But as a standalone quote, it appeals.

I’m not much of a quote collector, but I like this one.  In an industry where we spend a lot of time defining, and then measuring, success – I like the idea of positive failure.  I can think of plenty of times where a statistical failure has become a massive success story.  And without insinuating that that is what Beckett was trying to say, I’m going to take advantage of his useful ambiguity to make him say it anyway.

I’m way, way behind on my NaNoWriMo effort.  I should be at around 30,000 – but I’ve barely managed 20,000.  Tomorrow will be the make or break point… we’ll see.

To encourage myself (or just to waste some time), I’ve put my text through an analyser at http://www.online-utility.org/english/readability_test_and_improve.jsp.

My novel has a readability level of 10.25.  That’s great! Puts me between Newsweek and the New York Times (which I guess is a UK level of something like the Guardian’s wordier bits).

Also starting a new project with a friend at http://www.99wds.com.  More details later.

Some more stats:

I did, perhaps, underestimate the consequences of taking four days holiday to Barcelona in the middle of NaNoWriMo.

At the worst, I thought that taking a four day break (at 1,667 words a day) out of the 50,000 word writing month would delay me, well, 6,668 words.

But one delay quickly leads to more delays, and now I find myself a slightly more worrying 12,484 words behind where I should be at the half way point.  So rather than being at the half-way point, I’m merely half-way to half-way.

Can I make it to 25,000 today?  Perhaps.  Unlikely.  Possibly.

In any rate, it will only happen at all if I start writing.  Which I guess I will do… now.

Update: made it to the disappointing but pleasingly round number of 15,070 words.  So, 10,000 words off of my goal… but with 14 days to go I’m hoping I can make some of that up.  At this rate I need 2,500 a day not to drop behind.

If you’re employed by a marketing or digital agency, and want to get some first hand experience of what is at the core of the term ‘social network’, head down to the Royal Festival Hall on Tuesdays during November from 6-8pm.

I was there for a NaNoWriMo London write-in this week, which was an ample demonstration of online social networking at its finest.  iPhones were out on the table, netbooks flitting between facebook and twitter; if I saw a photo in years to come I would be able to confidently state, based only on evidence of the technology lying around, that it was 2009.

These devices on their own were meaningless; what made it a great demonstration of the power of online social networks is the fact that we were almost all strangers, meeting because we a) had a shared interest and b) had been given the tools to share it.

Indeed, the event brought back to me the meaning of the term, which I use so regularly in my day job that it has begun to lose its meaning.  In fact, the way some marketing professionals use it, you’d think anything which has ever touched a web server would qualify.

Words, even technical terms, should retain a little bit of magic that lets them thrive and grow with their meanings.  Words aren’t fixed concepts, like numbers – they have the benefit of an etymology, heritage and resistance to translation which allows them to mean, in a way, more than their meaning.

Email – electronic mail.  Internet – an international network.  Web – a world wide web of linked information.  All of these terms get submerged in the sheer number of people rushing to market, package and deliver them.

At any rate, this NaNoWriMo meet-up made me re-consider the power of the social network, in its online context.  When I was a lot younger, the technological underpinnings of online activity were much more limiting – no facebook, myspace or twitter.  But social networks were still the order of the day, even if that wasn’t how we referred to them.

Back then, I interacted with my online social networks using livejournal, usenet newsgroups and IRC.  What was true then, however, is still true now.  Social networks are created when people, using whatever tools they have at their disposal, create pathways of regular or expected communication between themselves.  Facebook, linkedin, elgg, etc all provide excellent tools to achieve this, but the core principle is that those users are the active element in the equation.

This is not the same as saying that social networks operate on a content-driven model (which may or may not be true).  Sharing cool virals and whatnot is a great strategy for many companies hoping to take advantage of social networks, but it is not the way to create social networks.  To do this, you need to provide users with the tools they need to connect as well as, of course, a reason to connect in the first place – whether it’s getting to know their colleagues, finding music from new bands, or writing a novel in a month.

Five days in, and I’m definitely starting to feel the difficulty of keeping up 1,667 words a day. I’m doing ok at the moment, coming in just under the guide wordcount of 6,667 for yesterday.

The Southbank meet-up was fantastic, and gave me a little peek into how surreal a concept it is that so many people around the world are all taking part in a group activity which is at its core a very individual, personal activity.

Particularly motivating was hearing about other peoples’ stories. I think I had worried a little too much that everyone else would be writing deep, intense, poetic literary fiction, or something equally serious. Refreshingly, the focus is clearly very much on writing something you would personally want to read – with all genres represented from sci-fi and camp fantasy to young adult and historical fiction.

Even more refreshingly, the variety of people attending was fairly wide – although understandably skewed slightly towards the sort of people who would be able to reach the Southbank Centre for 6pm on a work night.

There is another write-in tonight at the British Library, which I am not going to be able to make. But I hope to do plenty of writing tonight regardless, and catch up with everyone next week. Wish me luck!